Clients
I've worked with businesses of many shapes and sizes, from SaaS startups and media agencies to gaming arenas and drag queens. Each of my clients receives a tailored proposal to help them meet their business goals. Scroll to see some of my recent projects.
Member Management Software for the fitness industry.
"We have worked with Taylor since she started her business several years ago now and will, without doubt, continue to do so. Taylor understands our needs making it easy to create great digital outcomes for us. She is forward-thinking bringing our ideas to life with awesome writing skills. I would recommend Taylor all day long."
Wayne Heath, Founder & CEO of ClubRight
Objectives
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Humanise the brand online to stand out from its competitors using a consistent tone of voice and jargon-free language.
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Create various forms of long/short-form content to educate their target audience on how to run a successful gym using their CRM software.
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Increase web traffic using SEO blogging for key search terms, while using long-form content to become thought leaders in the space.
What I Did
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Implemented a social media strategy focused on adding value to their audience. Tasks included copywriting for social, asset creation and monthly reporting.
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Created bi-weekly blog posts centring around how gym owners can run their business more efficiently, and thought-leadership pieces on how fitness startups can make their business venture a success.
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Set up a monthly newsletter to reengage existing users and warm leads.
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Produced an eBook from repurposed blog content to use as a lead magnet for independent gym owners.
Results
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Increased engagement rate to 2.7% on Facebook and 10% on LinkedIn.
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Generated an average of 200 blog views per month.
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Achieved consistent email open rates of 34%.
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Reached 100 eBook downloads.
"Taylor not only created a very insightful and personalised strategy plan but took the time to teach our whole team the basics of social media marketing and create a portfolio of amazing images and videos for us! Her approach is down to earth, adaptable and full of energy - can't recommend her services enough!"
Chris Lovelock, Director of Multitap Gaming Arena
Key Challenges
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Multitap wanted to make sure gamers in their local area knew about Multitap and the games they had on offer.
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Needed to get more regular customers through the door.
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Lack of social media strategy that lead to inconsistent posting.
What I Did
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Created a digital marketing strategy for Multitap to implement using the resources immediately available to them. The strategy included audience profiling, content ideas and implementation. plan designed to raise brand awareness.
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Executed a photoshoot to give Multitap a portfolio of images for them to use across social media and other digital channels of their choosing.
Results
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Multitap now had a clear strategy ready to start implementing on their social media channels, as well as a list of content ideas for them to start sharing.
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Provided a clear audience analysis so that Multitap knew exactly who they needed to be targeting to get more customers through their doors.
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Images taken were later published in an Essex Live article.
Key Challenges
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Needed to raise awareness of their new ethical foreign exchange trading platform.
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The founder didn't have enough time to spend raising awareness on LinkedIn.
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Wanted to gain traction on social media to be ready for investors.
What I Did
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Created & implemented an organic awareness strategy for the GoodFX LinkedIn page geared towards. corporate-social responsibility, including copywriting and creation of visual assets such as gifs and swipe-throughs.
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Provided ideas for future marketing strategies.
Results
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Reached over 300 accounts per month on average.
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Secured an average engagement rate of 2.18% - more than five times the benchmark for LinkedIn.
Key Challenges
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Wanted to raise awareness on Facebook and drive clicks back to their website.
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Needed to educate angling committees on how they can use CRM software to streamline their operations.
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Wanted to keep customers and prospects engaged with Clubmate.
What I Did
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Created and implemented a social media strategy designed to position Clubmate in front of anglers and angling committee members.
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Wrote blog posts to boost site SEO rankings for key search terms and answer common questions relating to fishing club management.
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Produced a monthly newsletter focused on delivering educational content, case studies and driving clicks back to the Clubmate website.
Results
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Established an average 28% email open rate and a 4.5% click-through rate - more than 20% and 125% higher than the industry benchmarks respectively.
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Reached over 11,000 accounts on Facebook in six months.
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Built an average Facebook engagement rate of 7.8% which is seven times the Facebook average.