My area of expertise lies in storytelling and communication. Whether that's through sharing social media content that inspires, an email campaign that reengages old customers or writing copy that adds value to your customer experience.
Services
Copywriting
Copywriting refers to the text, or copy, used across your business, whether that’s blog posts, social media captions or email marketing. Good copy connects with your audience and motivates them to take action. It’s all about crafting a story that puts your customer as the main character.
Once we’ve established your goals, I’ll write some dead-good copy that speaks directly to your audience. We’ll get rid of the fluff and focus on delivering your core message in a way that’s entertaining and not-boring to read.
Perfect for:
Businesses looking to become thought-leaders in their industry and connect with their audience on a deeper level.
Photography
Photography plays a vital role in creating a visual impact and engaging potential customers; it’s a great way to show off what you’ve created and build trust with your customers. Plus, it’s super cost-effective. Once you’ve got a bank of photos, you can repurpose them across ad campaigns, social media posts, e-commerce, websites and beyond.
I’ll organise a shoot based on what you need (corporate headshots, product photography and more) to provide you with a collection of high-quality images in a variety of file types that you can keep forever. I’ll even throw in a free file-type guide!
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Perfect for:
Product-based businesses that are looking to upgrade their visual assets and corporate organisations wanting to update their headshots and company culture photos.
Social Media Management
Social media has become an essential part of any business strategy. It’s constantly evolving, and it can be challenging for you to keep up with the latest trends and changes. Having a dedicated social media manager can be a game-changer for businesses of all sizes.
We’ll work together to develop and implement a comprehensive social media strategy that aligns with your business's overall goals and objectives, including identifying target audiences, creating content, and selecting the right social media platforms. I take care of writing the copy, creating any visual assets and scheduling so that you can focus on your everyday tasks. You’ll also get monthly reports with an analysis of what’s working and how we can build on our success.
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Perfect for:
Businesses that want to increase brand awareness, online engagement and build a loyal community.
Digital Marketing Consultancy
Implementing an effective digital marketing strategy can be challenging, especially for small and medium-sized businesses that might not have the in-house resources or expertise to do so. If you can relate, a consultancy session is perfect for you.
I’ll create a personalised strategy session based on your business goals and provide guidance on which channels to use, how to target the right audience, and how to measure the success of your campaigns. You’ll also get access to social media best practices, caption prompts and my favourite free resources to help you along the way.
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Perfect for:
Businesses with a smaller budget looking to invest in their marketing strategy and start connecting with their customers online.
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