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B2B Brand Video Content
Sector
Leisure & Fitness, Tech
Client Name
ClubRight
Services
Videography, Video Editing
The Brief:
The client was attending a major fitness industry expo and wanted a professional, on-the-ground vlog to document the experience to boost their online presence and position themselves as a visible, credible voice in the sector.
What I Did:
I filmed and edited a fast-paced, engaging vlog that captured key moments from the event, including product showcases, team insights, and conversations with partners. The final video was shaped to suit YouTube as well as posted natively to Facebook and LinkedIn, with clean captions and on-brand visuals.
Why it Mattered
In a B2B space where most competitors stick to corporate content, this vlog gave the brand a more human, approachable presence, showing real faces, real moments and real value. It also gave them reusable footage they could cut down for future posts.
The Outcome:
The final video was turned around in just three working days, which was fast enough to share while the event was still fresh in everyone’s minds. This timely delivery helped the client stay part of the wider conversation and maximise their visibility during a key industry moment.
