Getting More Eyes on Women’s Football in Essex: A Guide for Local Teams

I was absolutely over the moon with England’s win at the Women’s Euros 2025. Not only was it fantastic to see a trophy lift after such a tough tournament, but the subsequent media coverage and celebrations in London proved that the buzz around women’s sport is here to stay.

Unfortunately, for most local teams (particularly youth sides and Sunday league clubs), that momentum doesn’t always trickle down to the grassroots level. Getting people through the gate, attracting new players, and building local buzz are still struggles.

Plus, with limited funding, time and resources, promoting your team can feel like something that always gets pushed down the list.

But here’s the thing: visibility matters. If people don’t know your team exists, they won’t come to games. Local talent won’t sign up. And they won’t recommend you to their mates, or their kids, or their niece who’s just moved to the area and wants to play.

The good news is you can do something about it without needing loads of money or experience.

Here are five ways to start building your Essex Women’s Football Team’s audience online.

Post Something From Every Game (Even if it’s Just Taken on Your Phone)

You don’t need professional photos to start sharing your team’s story. A quick snap of the squad after the final whistle, a short clip of a goal (even if it’s a bit shaky), or a post that sums up how the match went all add up. The key is consistency. Show that your team is active, and people will be more likely to follow along.

Share Your Players, Not Just Your Scores

People are more likely to care about your team when they feel connected to the people in it. Share mini player profiles, birthday shoutouts, first-game mentions, or even short quotes about their football journey. They don’t need to be polished, just honest and human.

Use Your Local Network

If your team trains at a community centre or plays matches at a local ground, tag them. Mention your local sponsor. Follow and interact with other local clubs; women’s, men’s, youth, five-a-side and so on. When you show up in your local online community, you get seen by more of the right people.

Set Up a Simple Content Routine

This might take a bit of planning, but once it’s in place, it saves you time. It might look something like this:

• A “matchday post” every Sunday morning

• A post-match photo or update on Sunday evening

• A spotlight on a player once a week

• Midweek updates or training clips

It doesn’t need to be fancy. Even a basic Canva template can make your posts look more put-together.

Work with Someone Who Can Help You Do It Properly

If you want to push things further, get better attendance, grow your social following, attract sponsors, or just show your players and community in the best light, working with a content partner could be a worthy investment.

That might mean someone coming to a few matches to capture proper photos and videos. It might mean support with your content plan, helping you stay consistent throughout the season. Or it might mean regular coverage that builds your team’s profile week in, week out.

That’s where I can help.

I’m looking to work with small women’s teams in Essex who want to get more eyes on what they’re doing. Whether that’s building a following, attracting players, or just showing the pride and effort that goes into every match. I’ll help you create content that feels true to your team and gives people a reason to stop scrolling, take notice, and get involved.

If that sounds like something your team could use, get in touch. We can work around your budget, schedule and what you’re already doing.