In today's highly competitive business landscape, digital marketing has become a major factor in any business's success. It’s allowed small teams to reach wider audiences without having to invest large sums of money into traditional advertising.
However, not all businesses have the resources or expertise to execute effective digital marketing campaigns on their own, nor do they have the budget to hire a full-time marketing executive. That’s where digital marketing freelancers like me come in.
What is a digital marketing freelancer?
A digital marketing freelancer is someone that offers digital marketing services on a freelance basis to help businesses with their digital marketing needs. They’ll specialise in several areas such as social media management, content creation, search engine optimization (SEO), email marketing, and more. All of these tasks can help you achieve goals such as raising brand awareness, getting more customers and increasing customer loyalty.
Why Hiring A Freelancer is Right For You.
It’s Cost-effective.
Hiring a full-time digital marketing executive can be expensive, especially for small businesses. You have to consider all of the work that goes into hiring an employee (posting a vacancy, conducting interviews, onboarding the new hire etc.). Whereas a digital marketing freelancer will only charge for the work they do, meaning all you have to worry about is paying their invoice.
Flexibility.
Digital marketing freelancers typically work on a project basis, which means they can be hired for a specific project or task, allowing businesses to scale their marketing efforts as needed. As an example, T Clarke Freelance allows clients to tailor their retainer* depending on what they’d like to achieve.
Expertise.
On the flip side, if you’re new to the world of marketing and you’re not sure what you need or where to start, a digital marketing freelancer will be an expert in their field and can provide expert advice as to what your business needs. They’ll also stay up-to-date with the latest industry trends and changes so that you don’t have to, ensuring that your business's marketing strategies remain effective.
Focus.
Outsourcing your digital marketing needs to a freelancer allows you to focus on developing the business as well as day-to-day tasks, leading to increased productivity and efficiency. Your digital marketing freelancer will provide you with key marketing data so that you can remain in the loop without needing to get fully involved in the marketing strategy.
Freedom.
A digital marketing freelancer can tailor their services to your unique needs and goals. They’ll work closely with you to develop a customised digital marketing plan that’s within budget and is aligned with your objectives while offering a fresh set of eyes to identify new marketing opportunities.
Results-driven.
The most important part of marketing is following what the data tells you. A digital marketing freelancer is results-driven and acts as a strategic partner rather than someone that dips in and out now and then. They use data-driven strategies and analytics to track and measure the success of marketing campaigns, ensuring that your marketing efforts are having maximum impact.
To summarise, hiring a digital marketing freelancer have a fantastic impact on your business. Whether you're a small business owner looking to expand your online presence or a larger organisation seeking to improve your marketing strategies, a digital marketing freelancer can provide you with the expertise, flexibility, and cost-effectiveness you need to succeed in today's digital age.
Ready to hire a digital marketing freelancer? I can help.
My name’s Taylor and I’m a freelance digital marketer based in Essex. I’ve worked with everyone from gaming arenas to drag queens, so I understand what it takes to build a marketing strategy that works. I’ll help you with content creation, copywriting and more so that you can get on with running your business. Book a free 15-minute online consultation with me here or for more information, submit an enquiry here.
